🥬 Farmacy Food Truck
Maui, Hawaiʻi
Startup Launch • Culinary Strategy • Operations • Branding & Digital
In collaboration with Wailea Kitchen & Farmacy Health Bar, I co-led the successful launch of their new health food truck in Maui, bringing fresh, organic, plant-forward meals to the community in a mobile format. This was a full-spectrum project where I served as creative director, menu consultant, operations lead, and brand designer.
Client
Farmacy Food Truck / Wailea Kitchen
Year
01/20/2022
Client
Farmacy Food Truck / Wailea Kitchen
Year
01/20/2022
✹ MY ROLE
I was deeply involved from inception to launch, working alongside one other core collaborator and the business owner. My responsibilities included:
🍽 MENU DEVELOPMENT
Created original recipes and dishes in alignment with Farmacy’s health-conscious ethos
Balanced new creations with existing brand staples
Organized and categorized the full menu in the POS system and app-based ordering platforms
🚚 FOOD TRUCK OPERATIONS
Oversaw day-to-day setup and physical launch of the food truck
Led operational flow, food cost tracking, and kitchen logistics
Contributed to hiring, team setup, and SOP creation
🎨 BRANDING & DESIGN
Designed all visual assets including:
Digital menu boards
TV screen display menus
QR code integrations
Printed flyers and signage
Created the food truck’s Pinterest mood board to guide design language
Developed brand-consistent social media assets
📱 DIGITAL PRESENCE
Launched and managed the Instagram page for the food truck
Designed a fully interactive QR-code menu experience for customer convenience
Ensured all visual and written content reflected Farmacy’s island wellness brand
