Narayan Food

UX Writing Case Study

Project Scope

  • Goal: Restructure customer journey for 3 seperate users. Added landing page for three various users that streamlined user experience for each user with varying needs.The goal was to better tell a story and encompass the multidisciplinary services Narayan Foods offers.

  • Deliverables: 10 web pages including new copy for landing page, services, about, partnership pages for buyers, investors, and food tech companies.

  • Services: Figma, UX Design, UX writing, Design thinking, Competitive Analysis

UX Process

  • Brainstorming/ Informations Session

  • Research & Competitive Analysis

  • Writing phase #1

  • Iteration Session

  • Writing Phase # 2

  • Iteration Session #2

  • Final Deliverables

    • 10 web pages

Before + After

Before
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AI Redesign

Summary of Information Architecture Redesign (V2 → V3)

The redesign from V2 to V3 enhances clarity and usability by introducing three distinct service categories—For Buyers, For Startups, and For Investors—making it easier for different types of users to navigate and find relevant information.

Key Changes & Improvements:

  1. New Partner Services Section:

    • Added a "For Partners" category under "About Us" to create a dedicated space for businesses, startups, and investors.

    • Within this section, we introduced three subcategories:

      • For Buyers – Direct access to products and purchasing information.

      • For Startups – Support and opportunities for emerging businesses.

      • For Investors – A dedicated space for investment opportunities.

  2. Improved User Navigation & Targeting:

    • The new structure makes it immediately clear which services are available for different users.

    • Instead of a generalized "About Us" page, each audience now has a clear path to explore relevant content.

  3. Enhanced Scalability & Future Growth:

    • The modular approach allows for future expansion of partner services.

    • "See more [link]" under "For Investors" suggests room for additional resources and deeper engagement.

Why This Matters:

This redesign shifts the site from a broad, less-defined structure (V2) to a user-focused experience (V3), ensuring that buyers, startups, and investors can quickly find tailored resources and take action.

Next

Farmacy Health